See the Impact

At UNC Charlotte, the Student Affairs Data Lake is helping us better understand our students, identify opportunities to invest in their success, and strengthen the decisions we make on their behalf. 

These examples below illustrate how an integrated Student Affairs data environment can connect participation, employment, student characteristics, and institutional outcomes to answer consequential leadership questions and inform action.

THE EXECUTIVE VALUE: The goal is not more analysis. It is better decisions, supported by evidence leaders can understand, trust, and use.

Demonstrating the value of a first-year leadership experience

Strategic question: Does participation in Emerging Leaders align with stronger academic progress, continued enrollment, graduation, and later campus engagement?

  • Evidence Connected | Emerging Leaders participation records were connected to term GPA, retention, graduation, demographic characteristics, and later involvement data from Fall 2012 through Spring 2024.
  • Analysis Revealed | Participants had a 0.39-point higher average term GPA and a 9-point higher one-year retention rate than first-year peers. They also demonstrated significantly higher 4-, 5-, and 6-year graduation rates. All told, 85% of Emerging Leaders went on to participate in another program, organization, or initiative, compared with 47% of peers.
  • Action Informed | The findings created an evidence base for decisions about sustaining, strengthening, and potentially scaling first-year leadership development—and for communicating its value beyond participation counts.

LEADERSHIP TAKEAWAY: A focused leadership experience can be evaluated as part of the broader student-success strategy, not only as a developmental program.

Reframing campus employment as a student-success strategy

Strategic question: Is on-campus employment simply a source of income—or is it also associated with student persistence and graduation?

  • Evidence Connected | Employment duration and division were connected to enrollment, persistence, graduation, GPA, first-generation status, and student characteristics across more than 88,000 undergraduates from Spring 2018 through Fall 2025.
  • Analysis Revealed | Student employees outperformed non-employed peers across retention, persistence, and graduation. Even one term of employment was associated with more than twice the odds of persistence; four or more terms were associated with more than twelve times the odds. Advantages remained after matched comparison analysis.
  • Action Informed | The evidence supported an institutional initiative to expand on-campus student employment opportunities and strengthen compensation—positioning campus jobs as an investment in student success as well as financial support.

LEADERSHIP TAKEAWAY: Campus employment can be managed as a strategic student-success lever. The leadership question shifts from “How many jobs?” to “How do we expand access to high-quality employment experiences?”

Targeting engagement as a pathway to persistence and graduation

Strategic question: Where should leaders focus to strengthen persistence, graduation, and connection for first-generation students?

  • Evidence Connected | More than a decade of institutional data connected first-generation status with GPA, persistence, graduation, sense of community, and engagement across Student Affairs programs and experiences.
  • Analysis Revealed | First-generation students reported a sense of community comparable to continuing-generation peers, while historical academic outcome gaps were modest and narrowing. Engagement emerged as a strong differentiator: highly engaged first-generation students were more than four times as likely to persist and nearly three times as likely to graduate within four years as non-engaged peers.
  • Action Informed | The findings supported approval to expand first-generation programming and sharpened the strategy toward increasing meaningful connection to leadership, mentoring, recreation, and student organizations.

LEADERSHIP TAKEAWAY: The most actionable insight was not simply who faced a gap. It was where the institution had a practical lever: creating more pathways into meaningful campus engagement.